Tia Queen

Brisbane-based designer working as Creative Director at map creative.

CREATOR

Creative Director
at map creative

Our mission at map creative is to positively, honestly and humbly communicate great ideas on behalf of our clients.

MENTOR

Design Lecturer
at Shillington

It turns out teaching is incredibly fun, plus it encourages me to develop and refine my own practice.

VOLUNTEER

Chair
at AGDA QLD

An opportunity to engage, connect, celebrate and grow the Queensland design community.

INNOVATOR

Co-founder
at gang—plank

gang—plank is a playground to explore, experiment and collaborate with new people, ideas and techniques.

Selected work

Bondi Markets

A rebrand of the iconic Bondi Markets with the objective of elevating the brand identity to attract even more high calibre designers as well as re-attract previous stallholders. The brand vibe is design-centric, contemporary and fun, with just a dash of Palm Springs while maintaining a strong sense of Bondi. The new logo system includes a tagline option for clearer messaging as well as an icon and date/location graphic device for versatility.

IDENTITY | WEBSITE DESIGN
ART DIRECTION | GRAPHIC DESIGN
IN COLLABORATION WITH LANCE MONTANA

Ruff & Ramble

Ruff & Ramble is a dog walking and sitting service based in New York City. While affordable for all five boroughs, Ruff & Ramble also offers premium services for those wishing to spend a little extra on their pup. The challenge was deciphering how to stand out in a crowded market in a big city, and this was overcome by building a brand bursting with colour, care and charisma in order to contrast the typically conservative New York City scene.

IDENTITY
ART DIRECTION | GRAPHIC DESIGN

Story Magazine, Queensland Performing Arts Centre

As a cultural institution, Queensland Performing Arts Centre (QPAC) sought a publication that went deeper than event calendars and show reviews. While still functioning as an informative reference, Story is intended to be deeply human as well as a flexible publication that could scale and adapt to each new issue's evolving content.

PUBLISHING
ART DIRECTION | GRAPHIC DESIGN
IN COLLABORATION WITH MAP CREATIVE

The Goodnight Co.

The Goodnight Co. is a boutique range of sleep products, which required an identity system as well as packaging for their silk pillowcases, eyemasks, crystals, nightshirts and more.

IDENTITY | PACKAGING
ART DIRECTION | GRAPHIC DESIGN

The Jack Plane concept was to create a strong voice for men’s fashion in Queensland by means of a sophisticated lifestyle blog. The name plays on the carpentry tool “jack plane” (a type of smooth plane). The physical purpose of the jack plane is an ideal metaphor for what Jack Plane stands for: the process of smoothing rough edges (i.e. the quest of self-improvement and the ever-evolving gentleman).

IDENTITY | WEBSITE DESIGN
ART DIRECTION | GRAPHIC DESIGN
IN COLLABORATION WITH LANCE MONTANA

laybl. was founded with a mission to promote emerging Australian fashion designers with a focus on ethical production. The laybl. brand name is derived from the Wagiman Aboriginal Australian language word laybul, which means either dreaming, countryman or stranger. These definitions inspire the brand’s vision of helping Australian fashion designers to achieve their dreams (dreaming), in partnership and collaboration with their fellow Australian designers (countryman), by assisting to launch their own fashion labels into new markets (stranger).

IDENTITY | WEBSITE DESIGN
ART DIRECTION | GRAPHIC DESIGN
IN COLLABORATION WITH LANCE MONTANA